AOL plans to sell TechCrunch and Engadget for $ 100 million

    The American media company AOL, which also owns the well-known tech blogging TechCrunch and Engadget, is planning a deal to sell them for prices ranging from $ 70 to $ 100 million.

    AOL news that AOL became the owner of TechCrunch, which was founded in 2005, appeared in the fall 2010 year. At that time, official data on the purchase price did not appear, but anonymous sources claimed that AOL paid $ 25 million for the influential tech blog. At the same time, AOL CEO Tim Armstrong emphasized that his company would not influence the editorial policy of the publication. Founded a year earlier, Engadget also became the property of AOL - the purchase price seems to have remained a secret from the public.

    It is curious that financial liabilities to previous blog owners are called the reason for the sale of two influential online publications - while this range of estimated sales may still be at the level of the lower bar of $ 70 million. This is due to the fact that since the purchase of Engadget Joshua Topolsky, editor-in-chief, Nilay Patel, editor-in-chief, as well as its lead authors, Paul and Ross Millers, left. A similar situation is observed in TechCrunch - it is alleged that the most popular editors who brought blog revenue have left it over the past few months: for example, former TechCrunch CEO Heather Harde and advertising director Vaughn Brown joined the rival TheVerge.

    An interesting fact is that last year, the founder of TechCrunch, Michael Arrington, tried to buy the blog back, but then AOL was not satisfied with the amount of the transaction.

    As a potential buyer suggest another online edition of All Things Digital.

    [ Source ]

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