NY Times hires social media editor

    The print media continues to crush blogs, twitter, and other social media that journalists use. Not even a week had passed since the scandal in the Wall Street Journal, which introduced real censorship of the Internet communication of its employees (journalists should now coordinate almost any post in their personal blogs with the editor), and now there is new news.

    John Landman of the New York Times said yesterday that they have a new employee in the editorial office - the editor of social media. A fragment of internal correspondence between the newspaper’s employees leaked from an NYTimes employee online , where Landman introduces a new colleague to his subordinates and explains what she will do.

    Her responsibilities include promoting the newspaper on Twitter (where the NY Times is second only to Ashton Kutcher in terms of readers) and other social media outlets. Moreover, the main goal is to get readers to the original site, because, as the letter says, “an awful lot of people learn about new articles not from our site, but through messages on the Internet from friends and colleagues.” According to NY Times executives, this is bad. People should spend time on their website (the newspaper is now building its own Times People social network), waiting for interesting articles to appear, and not just go there from time to time to read the text via a twitter link.

    That is, the "party policy" continues. Articles of the journalist belong to the newspaper. He does not have the right to attract an audience to his personal blog, and he does not even have the right to quote his own articles. The entire audience should go to the newspaper’s website.

    via Valleywag

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