November 14, 2013 at 13:22Automation of sampling actions: a terminal for the distribution of samples and samplers of products
Hello.
Recently, we, Alconost , if someone else does not know, made a promotional video for the Russian company Teremkom , telling about a payment terminal that, after making a payment, gives the user probes for any product.
Such a terminal allows you to fully automate the distribution of samples and samplers of goods and makes sampling available even to small businesses. Surprisingly, despite the fact that the idea is “on the surface”, the terminal has no analogues either in Russia or around the world.
The idea of a symbiosis of an ordinary payment terminal and a sampling machine turned out to be so simple and elegant that we wanted to share it with a wide audience.
To get started, watch the video, we tried to answer most of the questions about the terminal:
Additional information about the sampling terminal is under the cut.
So, sampling - the distribution of samples and samplers of goods - is a very effective BTL marketing campaign and at the same time a very time-consuming and resource-intensive event.
The Teremkom terminal will allow you to automate sampling actions and get rid of most of the problems associated with their organization: put the terminal in a place of mass crowds, configure the parameters for issuing samples, watch the course of the action via the Internet and just have time to replenish the reserves of samples.
The terminal gives out samples only after the user pays for certain services for a certain amount. The type of service and the amount required to issue a sample are set by the owner of the terminal. This allows you to target the issuance of samples to different categories of customers.
After receiving the sample, the user receives a check containing, in addition to information about the payment made, a discount coupon for the purchase of this product and the addresses of stores in which this coupon can be used.
You can monitor the status of the terminal, the course of the promotion and the stock of samples using SMS notifications or via the Internet.
Using the terminal, you can distribute samples and probes of both non-food products and food products. For perishable foodstuffs, a refrigeration compartment is provided that maintains the temperature necessary for their storage.
The cost of the terminal is from 469,000 rubles, the production period is one and a half to two months.
We are sure that in the near future, sampling terminals will appear in every shopping center, and we are damn pleased to realize that our team participated in creating the future by working on a promotional video for such an unusual product.
About the author
Alconost localizes applications, games and sites in 60 languages. Native-language translators, linguistic testing, cloud platform with API, continuous localization, project managers 24/7, any format of string resources.
We also make advertising and training videos - for sites that sell, image, advertising, training, teasers, expliner, trailers for Google Play and the App Store.
Read more: https://alconost.com
Recently, we, Alconost , if someone else does not know, made a promotional video for the Russian company Teremkom , telling about a payment terminal that, after making a payment, gives the user probes for any product.
Such a terminal allows you to fully automate the distribution of samples and samplers of goods and makes sampling available even to small businesses. Surprisingly, despite the fact that the idea is “on the surface”, the terminal has no analogues either in Russia or around the world.
The idea of a symbiosis of an ordinary payment terminal and a sampling machine turned out to be so simple and elegant that we wanted to share it with a wide audience.
To get started, watch the video, we tried to answer most of the questions about the terminal:
Additional information about the sampling terminal is under the cut.
So, sampling - the distribution of samples and samplers of goods - is a very effective BTL marketing campaign and at the same time a very time-consuming and resource-intensive event.
The Teremkom terminal will allow you to automate sampling actions and get rid of most of the problems associated with their organization: put the terminal in a place of mass crowds, configure the parameters for issuing samples, watch the course of the action via the Internet and just have time to replenish the reserves of samples.
The terminal gives out samples only after the user pays for certain services for a certain amount. The type of service and the amount required to issue a sample are set by the owner of the terminal. This allows you to target the issuance of samples to different categories of customers.
After receiving the sample, the user receives a check containing, in addition to information about the payment made, a discount coupon for the purchase of this product and the addresses of stores in which this coupon can be used.
You can monitor the status of the terminal, the course of the promotion and the stock of samples using SMS notifications or via the Internet.
Using the terminal, you can distribute samples and probes of both non-food products and food products. For perishable foodstuffs, a refrigeration compartment is provided that maintains the temperature necessary for their storage.
The cost of the terminal is from 469,000 rubles, the production period is one and a half to two months.
We are sure that in the near future, sampling terminals will appear in every shopping center, and we are damn pleased to realize that our team participated in creating the future by working on a promotional video for such an unusual product.
About the author
Alconost localizes applications, games and sites in 60 languages. Native-language translators, linguistic testing, cloud platform with API, continuous localization, project managers 24/7, any format of string resources.
We also make advertising and training videos - for sites that sell, image, advertising, training, teasers, expliner, trailers for Google Play and the App Store.
Read more: https://alconost.com