September 30, 2013 at 15:206 global issues of modern search results
Over the past year and a half, FreshIT Internet marketing studio has analyzed 177 sites for SEO quality. In particular, they checked 71 online stores, 69 company sites, 37 content projects. The results were deplorable : when creating and promoting sites on the Internet, they often do not even pay attention to such basic requirements as recommendations from search engines for webmasters.
The article will focus on the issues arising from the foregoing - about finding information on the Internet and how SmartProgress can help in obtaining the necessary knowledge using target templates.
You noticed such a fact - you, a person with extensive experience in the IT field, sometimes can not find the information you need. It would seem that there is Google and Yandex, take and search, but here there are such problems and difficulties that the chances of finding at least something useful are equated to zero, or the search time takes an insane amount of time.
1. The accumulation of "empty" and outdated information on the Internet.
For example, forums where people discuss a problem but don’t give any concrete solutions. You have to leaf through and read all the messages in order to catch particles of the necessary information, and when you find the link to the website you need, it turns out that it is already closed or does not work at all. You swear to yourself, close the tab and again go in a new circle.
2. Raising the rating of inert and popular topics
On the horizon, another problem is increasingly arising. With the release of the next film with an ornate name, it begins to flash on the first lines of the search. If you once wrote about how you had a great bachelor party in Vegas, now there is a high probability that no one will read your article, because the film of the same name takes up all the search results. One has to refine oneself with a search query in order to see exactly text articles on this topic. This is just a lonely example.
3. Resources and services with small text information
These sites include sites for photographers, illustrators, designers, or, for example, specific services that carry useful functions, but do not have good texts on their pages for search robots to find. For the most part, you find these sites by accident and bookmark them later to use.
4. Black copywriting or articles for robots
Here the fun begins. The level of SEO optimizers is growing every year, as well as their number, and with it the number of sites for robots with the goal of earning on contextual advertising is growing. For the most part, such articles are pure water that does not represent practical value for you as a reader. Time after time you open new sites and see very similar articles with rearranged words. Add to this the awful design of sites with an abundance of blinking porno-banners and advertising pop-ups.
5. Entertaining issue.
It is no secret that video is becoming an increasingly popular type of content and many are no longer looking for articles on the necessary topics, they purposefully go to watch the video. In the West, a new form of entertainment is now in fashion, when trash video is shot under a completely harmless request. For example, you decided to install GTA V for yourself, and type in the How to instal GTA V line and in the first positions the far from relevant video. Runet will inevitably be captured by such videos. The only question is time.
6. “School” and aggressive video blogging
Sometimes, in search of an overview of a gadget, you periodically stumble upon the creativity of schoolchildren with an abundance of mat, filmed in a dark closet on a budget phone’s camera. Moreover, sometimes the rating of such a video is raised in an unknown way, and it is in the top of google search results.
I have listed here the problems that I myself face, in the comments I propose to discuss this issue in more detail. Share your observations.
1. If you need, for example, to make a website or find a superintendent to repair an apartment, we go to acquaintances who understand your question or can suggest competent resources on the network. If there are none, you have to experience 6 circles of hell and search for yourself.
2. We store bookmarks with useful and interesting sites.
3. We go to Wikipedia. To say that this site has changed the Internet is to say nothing. We take it for granted, but you need to understand that the collective mind that has been filling it for many years has done an incredibly great job.
4. We ask on sites like Q&A.
It becomes clear that the situation will only worsen every year. But not everything is so bad - it can and should be changed.
Here are my suggestions:
1. In RuNet, you need to create more specialized and thematic resources with quality content. There is a hub on IT topics, on startups - Zuckerberg will call, etc. The more such portals, the faster and better the information will be searched.
2. The development of search engines. Now we need to focus on the quality of information and share it depending on the tasks. If I am set to work and I need to find the content I need as quickly as possible, then remove entertaining resources from the search results, when I want to relax, then vice versa. Yandex, let's say there are directories with categories divided into categories, it is quite possible to implement such a function.
Imagine how great it would be if at all stages on the way to global goals, for example, to open an online store or build a house, we would get a maximum of useful information, links to the right sites and videos without wasting time looking for it. It would also be nice to have our own experienced mentor who would give us advice in difficult situations.
Realizing these needs, we decided to do something special.
We are a service of setting and achieving goals - SmartProgress .
Most recently, we launched a new section on the site - templates ( more in this article )
Templates are step-by-step instructions for achieving a particular goal. Users install the template in their profile and work with it as for the usual purpose - add and delete steps, set deadlines and make entries in the goal diary. Goal templates are written by specialists in various fields who already have rich experience in achieving this goal. They compose a phased instruction with concentrated information, links to the necessary resources and video materials.
At SmartProgress there are paid and free templates.
Paid is an expert, free - journalists and copywriters.
Why are the templates paid?
The fact is that we work on the terms of cooperation with various specialists. They spend their personal time compiling such templates, write a lot of articles and shoot the necessary video. Such labor costs must be recouped, but the good news is that the prices of SmartProgress for such content are simply ridiculous.
The cost of a paid template also includes expert support. If you come to a standstill, you can always contact the author of the template and get advice or recommendation.
I would like to add that all the information in the template is presented not in the form of an article written once and forgotten forever, but in the form of a goal. This means that having bought such a template, you can plan the time to achieve this goal, keep a diary, and also have the opportunity to monitor the progress of people who have installed the same template. If, for example, you learn to draw, then, in addition to the template, we also give you a community of like-minded people with whom you can freely communicate and exchange experience in achieving this goal. The motivation for such a simultaneous achievement of goals just rolls over! In addition, the author constantly improves and replenishes the template, taking into account the wishes and feedback of his customers.
Buying a paid template, you get:
- step-by-step instructions for achieving the goal,
- a convenient way to use this manual as your personal goal,
- expert support,
- a list of people who installed the same template to contact them and share experiences. This list will only be available after purchase.
The template database is not yet large, but we are working on its filling and development.
If you consider yourself a specialist with more than 4 years of experience (at least 7 years of experience in web development) and can present it in an accessible language, write to us at hello@smartprogress.ru .
We will be glad to see you among our users and experts. The global task of SmartProgress is to change the attitude of people towards their lives, to help them in development and formation, to show new opportunities and horizons.
Join now!
The article will focus on the issues arising from the foregoing - about finding information on the Internet and how SmartProgress can help in obtaining the necessary knowledge using target templates.
You noticed such a fact - you, a person with extensive experience in the IT field, sometimes can not find the information you need. It would seem that there is Google and Yandex, take and search, but here there are such problems and difficulties that the chances of finding at least something useful are equated to zero, or the search time takes an insane amount of time.
I will list these problems:
1. The accumulation of "empty" and outdated information on the Internet.
For example, forums where people discuss a problem but don’t give any concrete solutions. You have to leaf through and read all the messages in order to catch particles of the necessary information, and when you find the link to the website you need, it turns out that it is already closed or does not work at all. You swear to yourself, close the tab and again go in a new circle.
2. Raising the rating of inert and popular topics
On the horizon, another problem is increasingly arising. With the release of the next film with an ornate name, it begins to flash on the first lines of the search. If you once wrote about how you had a great bachelor party in Vegas, now there is a high probability that no one will read your article, because the film of the same name takes up all the search results. One has to refine oneself with a search query in order to see exactly text articles on this topic. This is just a lonely example.
3. Resources and services with small text information
These sites include sites for photographers, illustrators, designers, or, for example, specific services that carry useful functions, but do not have good texts on their pages for search robots to find. For the most part, you find these sites by accident and bookmark them later to use.
4. Black copywriting or articles for robots
Here the fun begins. The level of SEO optimizers is growing every year, as well as their number, and with it the number of sites for robots with the goal of earning on contextual advertising is growing. For the most part, such articles are pure water that does not represent practical value for you as a reader. Time after time you open new sites and see very similar articles with rearranged words. Add to this the awful design of sites with an abundance of blinking porno-banners and advertising pop-ups.
5. Entertaining issue.
It is no secret that video is becoming an increasingly popular type of content and many are no longer looking for articles on the necessary topics, they purposefully go to watch the video. In the West, a new form of entertainment is now in fashion, when trash video is shot under a completely harmless request. For example, you decided to install GTA V for yourself, and type in the How to instal GTA V line and in the first positions the far from relevant video. Runet will inevitably be captured by such videos. The only question is time.
6. “School” and aggressive video blogging
Sometimes, in search of an overview of a gadget, you periodically stumble upon the creativity of schoolchildren with an abundance of mat, filmed in a dark closet on a budget phone’s camera. Moreover, sometimes the rating of such a video is raised in an unknown way, and it is in the top of google search results.
I have listed here the problems that I myself face, in the comments I propose to discuss this issue in more detail. Share your observations.
What do we usually do?
1. If you need, for example, to make a website or find a superintendent to repair an apartment, we go to acquaintances who understand your question or can suggest competent resources on the network. If there are none, you have to experience 6 circles of hell and search for yourself.
2. We store bookmarks with useful and interesting sites.
3. We go to Wikipedia. To say that this site has changed the Internet is to say nothing. We take it for granted, but you need to understand that the collective mind that has been filling it for many years has done an incredibly great job.
4. We ask on sites like Q&A.
Solution.
It becomes clear that the situation will only worsen every year. But not everything is so bad - it can and should be changed.
Here are my suggestions:
1. In RuNet, you need to create more specialized and thematic resources with quality content. There is a hub on IT topics, on startups - Zuckerberg will call, etc. The more such portals, the faster and better the information will be searched.
2. The development of search engines. Now we need to focus on the quality of information and share it depending on the tasks. If I am set to work and I need to find the content I need as quickly as possible, then remove entertaining resources from the search results, when I want to relax, then vice versa. Yandex, let's say there are directories with categories divided into categories, it is quite possible to implement such a function.
The solution is from SmartProgress.
Imagine how great it would be if at all stages on the way to global goals, for example, to open an online store or build a house, we would get a maximum of useful information, links to the right sites and videos without wasting time looking for it. It would also be nice to have our own experienced mentor who would give us advice in difficult situations.
Realizing these needs, we decided to do something special.
We are a service of setting and achieving goals - SmartProgress .
Most recently, we launched a new section on the site - templates ( more in this article )
Templates are step-by-step instructions for achieving a particular goal. Users install the template in their profile and work with it as for the usual purpose - add and delete steps, set deadlines and make entries in the goal diary. Goal templates are written by specialists in various fields who already have rich experience in achieving this goal. They compose a phased instruction with concentrated information, links to the necessary resources and video materials.
At SmartProgress there are paid and free templates.
Paid is an expert, free - journalists and copywriters.
Why are the templates paid?
The fact is that we work on the terms of cooperation with various specialists. They spend their personal time compiling such templates, write a lot of articles and shoot the necessary video. Such labor costs must be recouped, but the good news is that the prices of SmartProgress for such content are simply ridiculous.
The cost of a paid template also includes expert support. If you come to a standstill, you can always contact the author of the template and get advice or recommendation.
I would like to add that all the information in the template is presented not in the form of an article written once and forgotten forever, but in the form of a goal. This means that having bought such a template, you can plan the time to achieve this goal, keep a diary, and also have the opportunity to monitor the progress of people who have installed the same template. If, for example, you learn to draw, then, in addition to the template, we also give you a community of like-minded people with whom you can freely communicate and exchange experience in achieving this goal. The motivation for such a simultaneous achievement of goals just rolls over! In addition, the author constantly improves and replenishes the template, taking into account the wishes and feedback of his customers.
Total
Buying a paid template, you get:
- step-by-step instructions for achieving the goal,
- a convenient way to use this manual as your personal goal,
- expert support,
- a list of people who installed the same template to contact them and share experiences. This list will only be available after purchase.
The template database is not yet large, but we are working on its filling and development.
If you consider yourself a specialist with more than 4 years of experience (at least 7 years of experience in web development) and can present it in an accessible language, write to us at hello@smartprogress.ru .
We will be glad to see you among our users and experts. The global task of SmartProgress is to change the attitude of people towards their lives, to help them in development and formation, to show new opportunities and horizons.
Join now!