Startups Fertilization

Reflection 1. Foreword

Any united community is divided into “clubs” by interests. The population of the planet is divided into countries. Countries are divided into states, regions, etc. Russian society (142 million) is divided into Internet-independent and Internet users (45 million), which, in turn, are divided into just users and many understanding users (9 million), 20% who understand a lot - they want to come up with what something new and change the existing one (1.8 million), 20% of which not only wish, but also talk about it (360 thousand), of which 20% go from words to deeds (72 thousand), of which 20% bring the matter to a certain logical conclusion (14.4 thousand - I will assume that this is the approximate number registered on the hub) ERNO 20% of them - this is the startups (2.88 ths.), who themselves call themselves, dreaming of a $ billion, communicate on relevant online and offline sites in search of themselves, ideas, like-minded people, investors. Phew ... So, it turned out that in Russia there are about 2880 people who can be called start-ups.

Thinking 2. Ambition

Each startup wants to conquer the world, the country (a web-project intended only for one specific city, I do not consider a startup). Let's start with a minimum: the task of a startup is to win the audience of a country in which approximately 142 million people live. And in this dream, every startup constantly generates and produces ideas, most of which settle in the form of ideological plankton. And only a small part is transformed into something that brings great and is, money, and a lot of useful projects are conserved in any closet of mass consciousness.

Thinking 3. Fertilization

The situation with startups reminds me of fertilization. Mass consciousness is an egg, which the sufferers want to impregnate with their ideas. Any detail in this process can become critical in the race for success. If someone’s idea has not taken root now, it goes to the ideazoid bank and freezes for the time being, or moves sluggishly, without disturbing anyone, in a half-dead state.

Reflection 4. Background to the final thought

The most important factor, judging by all accounts, is the investor who stands by and watches the race, and then suddenly gives someone's idea a quick acceleration, and “Hurray!”, The egg is within reach. True, whether this ideazoid takes root or not, will be seen later.

An investor for a startup is an injection that makes the project stronger, more popular, in general, like the nitro button in micromachines. Startup and its author become famous, popular, and off and on. All this is good, but ... It happens, the investor is wrong ... It happens that the nitro ends. It happens that the public “has not grown” to the idea. It happens that really useful projects remain unrealized because they did not find their investor ... Therefore, there was a thought 5.

Thinking 5. Thought

There are always several ways to one goal.

I assume that the development of a startup with the participation of an investor occurs as follows: investment → infrastructure creation → PR → publicity → refund, etc. round. And if you go the other way? Should someone else do the initial acceleration of the ideasoid? For example, a journalist! What if we involve representatives of this ancient profession in the startup movement?

Everyone puts what he has. Startup - ideas, time, sometimes money. Investor - money, communications. Journalist - the ability to correctly present information to a large audience, to ordinary people, i.e. potential users of the web-project. And it seems to me that a popular journalist at the initial stage can do more for a startup than many of the investors.

I’ll clarify what I mean not by IT journalists, but by journalists of the profile where the startup is planned to be used. If the application is for business, then the journalist of a popular business magazine communicates with his audience and talks about the project he liked. If the web-project is aimed at a female audience, then the journalist-investor of the women's magazine publishes information about the project in its publication. With this approach, projects receive feedback precisely from their target audience, and already at the initial stage, problems, tasks, and further direction of development are determined!

Question Summary

So, the advantages of the concept of “journalist as investor” , which uses the resources available to him in exchange for a share in the company:
  • Communication of the startup team with its target audience.
  • Verification of the survival of the idea in real conditions.
  • A journalist can manage a startup much cheaper than a venture investor.

And after such a test drive, you can decide whether the startup needs an investor or whether it will be decided to maintain independence. If you still need an investor, then you can go to it with a project already tested on a large audience (or with a base of regular users).

And in the final question: maybe it's time to create a startup to implement this concept? What do you think of the concept of “journalist as investor”? And what do the journalists themselves think?

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