December 17, 2008 at 08:19Make money twice
- Transfer
A significant part of the IT industry is still trying to frantically figure out how to make the first money (hint: hire people). But with those who have already honed this skill, I want to talk about the next step - how to get a little richer the second / third / fourth time.
Making money on unique content is not difficult, unless of course you are afraid to make money in principle. You can sell your content, offer a subscription to it, you can talk about it, etc. But what is much more interesting, and easy, is to squeeze a little green again from what has already brought its income.
A different presentation of the material allows you to earn several times on the same content. This is a great way to raise profits without spending huge amounts on costs.
Money times: we publish a huge amount of our ideas on our blog (note: Signal vs. Noise ). We publish topics that bring traffic. We make money on traffic, because we place ads in the sidebar and footer. Not very much - a couple of thousand a month.
Two money: we put together the best blog posts about our software development philosophy and turned it into a PDF book called Getting Real. We sold it for $ 19. We made a couple of hundred thousand dollars on this.
Three money: we took the PDF book “Getting Real” and turned it into paper on Lulu.comwhich sells for $ 25 apiece. The interest is small - a couple of thousand dollars a month, but the book now ranks 4th in sales on Lulu.
Four money: we took the contents of the book “Getting Real” and created a series of conferences on this strategy. Only a couple of such a year, but in the end it turned out that on average we received about $ 50,000 for each of them.
If we summarize all of the above, it turns out that we had about $ 100k in advertising on the blog and on the company’s website (for about two years), $ 350k in the PDF version of the book and about $ 65k in paper, and also then about $ 250k for all of the Getting Real conferences (before it was renamed Building of Basecamp).
This is, roughly speaking, $ 765,000 over the past couple of years on, roughly speaking, the same content. Insiders and ideas on how we conduct our business. Blog posts, pdf, paper and conferences.
Probably, we could make a couple more movements and earn more than a million.
Regardless of the fact that you are being given right now crumbs scattered to the right and left, you probably already created an excellent basis for making your money a second time.
Making money on unique content is not difficult, unless of course you are afraid to make money in principle. You can sell your content, offer a subscription to it, you can talk about it, etc. But what is much more interesting, and easy, is to squeeze a little green again from what has already brought its income.
Reform
A different presentation of the material allows you to earn several times on the same content. This is a great way to raise profits without spending huge amounts on costs.
Money times: we publish a huge amount of our ideas on our blog (note: Signal vs. Noise ). We publish topics that bring traffic. We make money on traffic, because we place ads in the sidebar and footer. Not very much - a couple of thousand a month.
Two money: we put together the best blog posts about our software development philosophy and turned it into a PDF book called Getting Real. We sold it for $ 19. We made a couple of hundred thousand dollars on this.
Three money: we took the PDF book “Getting Real” and turned it into paper on Lulu.comwhich sells for $ 25 apiece. The interest is small - a couple of thousand dollars a month, but the book now ranks 4th in sales on Lulu.
Four money: we took the contents of the book “Getting Real” and created a series of conferences on this strategy. Only a couple of such a year, but in the end it turned out that on average we received about $ 50,000 for each of them.
In addition
If we summarize all of the above, it turns out that we had about $ 100k in advertising on the blog and on the company’s website (for about two years), $ 350k in the PDF version of the book and about $ 65k in paper, and also then about $ 250k for all of the Getting Real conferences (before it was renamed Building of Basecamp).
This is, roughly speaking, $ 765,000 over the past couple of years on, roughly speaking, the same content. Insiders and ideas on how we conduct our business. Blog posts, pdf, paper and conferences.
Probably, we could make a couple more movements and earn more than a million.
Regardless of the fact that you are being given right now crumbs scattered to the right and left, you probably already created an excellent basis for making your money a second time.