October 19, 2008 at 01:04About Steve Jobs and fresh solutions
One early morning, Steve Jobs came to work and immediately called for a marketing director.
“Well, what's up with our iPhone?” Jobs asked, pulling his Nokia out of his pocket and laying it on the table. - How's it going?
- So-so. Not very successful. He said that it was necessary to make a normal GPS.
- Okay. That's what I was thinking ... - Steve Jobs sat in an armchair and put his feet on the table. - A long time ago we did not produce powerful computers. With these Eyres and Backgrounds, they forgot about an important market segment. It is necessary to make a very powerful graphics station. 8 gigabytes of RAM at least. And then soon all the designers on the PC will run away.
“Good point ...” the marketer thought. - What do we call?
- I also thought about it. Well, since we will have a large computer, I propose to call it "Big Mac". Just like I heard this name somewhere.
- Yes, that’s what they call sandwiches in eateries on the corner, of a very dubious kind.
“Damn ...” Steve Jobs got up and went to the window. “Then ... Since the idea is fresh, we’ll call it MacFresh.” And the slogan: "MacFresh - a fresh solution!".
- Also ...
- What, too?
“They have a sandwich with that name.”
- How? They steal our ideas! What is this eatery called?
- McDonald's.
“I'll go there, at least see what they are.” - Steve Jobs took his Nokia from the table, put it back in his pocket and headed for the exit.
“Only Steve, would you ...” the marketing director looked excited; - You would not eat there ...
- But what?
- Well, this is food for the poor. You never know what ...
- Oh, come on. You can’t even imagine what I ate in my time.
Two days later, the marketing director went to visit Steve Jobs in the hospital, where he was lying with food poisoning. He went into the room, and went to Steve, who was lying with his eyes ajar.
“Hello! ..” the marketer greeted affably. But Steve did not share his good mood:
- Rename.
- What? ..
- Rename our products! So that the words Mack did not appear there at all.
“Well, what's up with our iPhone?” Jobs asked, pulling his Nokia out of his pocket and laying it on the table. - How's it going?
- So-so. Not very successful. He said that it was necessary to make a normal GPS.
- Okay. That's what I was thinking ... - Steve Jobs sat in an armchair and put his feet on the table. - A long time ago we did not produce powerful computers. With these Eyres and Backgrounds, they forgot about an important market segment. It is necessary to make a very powerful graphics station. 8 gigabytes of RAM at least. And then soon all the designers on the PC will run away.
“Good point ...” the marketer thought. - What do we call?
- I also thought about it. Well, since we will have a large computer, I propose to call it "Big Mac". Just like I heard this name somewhere.
- Yes, that’s what they call sandwiches in eateries on the corner, of a very dubious kind.
“Damn ...” Steve Jobs got up and went to the window. “Then ... Since the idea is fresh, we’ll call it MacFresh.” And the slogan: "MacFresh - a fresh solution!".
- Also ...
- What, too?
“They have a sandwich with that name.”
- How? They steal our ideas! What is this eatery called?
- McDonald's.
“I'll go there, at least see what they are.” - Steve Jobs took his Nokia from the table, put it back in his pocket and headed for the exit.
“Only Steve, would you ...” the marketing director looked excited; - You would not eat there ...
- But what?
- Well, this is food for the poor. You never know what ...
- Oh, come on. You can’t even imagine what I ate in my time.
Two days later, the marketing director went to visit Steve Jobs in the hospital, where he was lying with food poisoning. He went into the room, and went to Steve, who was lying with his eyes ajar.
“Hello! ..” the marketer greeted affably. But Steve did not share his good mood:
- Rename.
- What? ..
- Rename our products! So that the words Mack did not appear there at all.