Facebook introduces "advertising friends"

    The social network Facebook has announced plans to introduce an innovative advertising model on its website that will maximize the use of behavioral and social targeting. Any commercial company will have the opportunity to create its own advertising page on a social network for free, as if it is an ordinary user, and register "friends" from among users. Thanks to the engine of the social network, consumers can be tied to commercial brands more tightly than ever before, and the distribution of advertising messages is accelerated by viral marketing.

    Considering that Facebook is currently working on creating a global platform for social applications, supports open APIs and allows you to export widgets from other sites, the prospects for the new “social advertising” technology are truly global. Although the idea of ​​“advertising friends” on the social network is not new in itself, thanks to its openness, the Facebook social advertising engine can claim to be the de facto standard on the Internet. The new technology of advertising friends - it can also be called "social advertising" or "friendly advertising" - due to its interactivity in the future, can completely supplant outdated text-based contextual advertising. By the way, it is for this reason that Google is forced to do something in the social networking market, although its latest actionsin their unpredictability, they are somewhat similar to panic.

    However, it may be too late on the part of Google to do something, since Facebook is rapidly gaining momentum, and this site has already caught up with Google in attendance .

    The news from Facebook came a few days after the news of a major deal with Microsoft , in which the latter receives the exclusive right to advertise on the social network site. But Facebook explains that Microsoft has nothing to do with the experiment. Developers are testing fundamentally new advertising technologies.

    “The next hundred years will change the world of advertising, and these changes began today,” said Mark Zuckerberg, the founder of Facebook, during the presentation of the social advertising engine to representatives of major US advertising agencies. “Broadcasting an advertising message to an audience is now not enough, you need to get involved in the discussion.”

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