Beeline and Walt Disney signed a contract
VimpelCom and the Walt Disney Company of the CIS signed an agreement on the joint promotion of the film Enchanted. The action in support of the picture started today.
“Enchanted” is the story of Princess Giselle, which the curse of the evil witch transfers from a cartoon tale to modern New York, turning her into a living girl.
As you know, “Beeline” and “Walt Disney” collaborated earlier in the framework of the “Pirates of the Caribbean - 3: At World's End” and “Ratatouille” projects. VimpelCom notes that these projects have shown how fruitful the joint work is. The management of both companies concluded that their partnership adds value to both brands, as a result of which it was decided to conclude a longer-term and full-fledged contract.
Previously, the joint activities of partners consisted only in creating a monobrand voice portal 0535, calling on which Beeline subscribers could take part in a quiz with prizes from Walt Disney. Now, companies have launched a full-fledged advertising campaign, which includes not only the creation of a monobrand portal, but also advertising on music channels, in Internet resources, as well as in print media. In addition, the Disney World wap portal is already working, where Beeline subscribers can familiarize themselves with Walt Disney company news.
“Disney around the world seeks to use innovative communication channels, and we are pleased to develop a mobile direction in Russia,” said Marina Zhigalova-Ozkan, CEO of the Walt Disney Company CIS.
“Enchanted” is the story of Princess Giselle, which the curse of the evil witch transfers from a cartoon tale to modern New York, turning her into a living girl.
As you know, “Beeline” and “Walt Disney” collaborated earlier in the framework of the “Pirates of the Caribbean - 3: At World's End” and “Ratatouille” projects. VimpelCom notes that these projects have shown how fruitful the joint work is. The management of both companies concluded that their partnership adds value to both brands, as a result of which it was decided to conclude a longer-term and full-fledged contract.
Previously, the joint activities of partners consisted only in creating a monobrand voice portal 0535, calling on which Beeline subscribers could take part in a quiz with prizes from Walt Disney. Now, companies have launched a full-fledged advertising campaign, which includes not only the creation of a monobrand portal, but also advertising on music channels, in Internet resources, as well as in print media. In addition, the Disney World wap portal is already working, where Beeline subscribers can familiarize themselves with Walt Disney company news.
“Disney around the world seeks to use innovative communication channels, and we are pleased to develop a mobile direction in Russia,” said Marina Zhigalova-Ozkan, CEO of the Walt Disney Company CIS.