October 19, 2015 at 11:28e-Commerce around the world: who, what and how to buy
E-commerce is conquering the world - in developed countries, at least once, at least once, everyone has bought or paid for goods and services via the Internet, and developing countries show an unprecedented growth rate in online shopping every year. The remarketing company Salecycle studied the e-Commerce market, finding out what and how online users around the world buy, we offer you the translation of this study in the form of infographics.
The first thing that Salecycle drew attention to was the share of online sales in the B2C sector in total retail sales. The highest rates were observed in the Asia-Pacific region (APR) and North America - 33.4% and 31.7%, respectively. Europe is slightly behind them, the share of online payments in this region is 28.4%. The lowest results were observed in Africa, Central Asia and Latin America - not more than 4.2%.
Another important indicator is the number of those who shop online. Here, Europe comes in first with a share of online buyers of 88.4%, followed by North America (74.9%), with a margin of more than 10%. The Asia-Pacific region, the leader in the previous block, is only third in the number of online shoppers (46.8%). Regions such as Latin America, Africa and Central Asia show similar results - 30.9% and 34% respectively.
What are online shoppers spending in different regions on? The most active were the inhabitants of the Asia-Pacific region. Here, from 41% to 59% of payments fall on each market segment. In North America, 42-43% of users account for clothing, hotel reservations, and airline tickets, and 30-35% for electronics and event tickets.
Europe shows average results: clothes, airline tickets, event tickets and hotel reservations here account for an average of 33% of payments. Only electronics lags behind - only 25% of users acquire it through the Internet. In Africa and Central Asia, they most often buy airline tickets and book hotels. A little over a quarter of online shoppers purchase clothing, electronics, and event tickets. In Latin America, clothing and electronics account for 28-29% of payments, while the remaining segments account for 31-36%.
In general, around the world, the most popular airline tickets were the least popular category - electronics.
The desktop is still the most popular device for online shopping in all regions (60-85%). Behind him is a smartphone (25-55%). The least popular were tablets. In each region, less than 40% of users use them for online purchases.
In conclusion, Salecycle calculated the proportion of online shoppers who did not complete the purchase. It is noteworthy, but despite a fairly significant discrepancy in all of the above criteria, the percentage of unfinished purchases in each region is very close to the global average of 76.1%.
According to the results of the study, we can conclude that the most active were the residents of the Asia-Pacific region. Despite the fact that the region takes only the third place in terms of the number of online buyers, Asia-Pacific Region shows the best indicators both in terms of online sales and activity in each of the analyzed market segments. Traditionally, North America also performed well.
The first thing that Salecycle drew attention to was the share of online sales in the B2C sector in total retail sales. The highest rates were observed in the Asia-Pacific region (APR) and North America - 33.4% and 31.7%, respectively. Europe is slightly behind them, the share of online payments in this region is 28.4%. The lowest results were observed in Africa, Central Asia and Latin America - not more than 4.2%.
Another important indicator is the number of those who shop online. Here, Europe comes in first with a share of online buyers of 88.4%, followed by North America (74.9%), with a margin of more than 10%. The Asia-Pacific region, the leader in the previous block, is only third in the number of online shoppers (46.8%). Regions such as Latin America, Africa and Central Asia show similar results - 30.9% and 34% respectively.
What are online shoppers spending in different regions on? The most active were the inhabitants of the Asia-Pacific region. Here, from 41% to 59% of payments fall on each market segment. In North America, 42-43% of users account for clothing, hotel reservations, and airline tickets, and 30-35% for electronics and event tickets.
Europe shows average results: clothes, airline tickets, event tickets and hotel reservations here account for an average of 33% of payments. Only electronics lags behind - only 25% of users acquire it through the Internet. In Africa and Central Asia, they most often buy airline tickets and book hotels. A little over a quarter of online shoppers purchase clothing, electronics, and event tickets. In Latin America, clothing and electronics account for 28-29% of payments, while the remaining segments account for 31-36%.
In general, around the world, the most popular airline tickets were the least popular category - electronics.
The desktop is still the most popular device for online shopping in all regions (60-85%). Behind him is a smartphone (25-55%). The least popular were tablets. In each region, less than 40% of users use them for online purchases.
In conclusion, Salecycle calculated the proportion of online shoppers who did not complete the purchase. It is noteworthy, but despite a fairly significant discrepancy in all of the above criteria, the percentage of unfinished purchases in each region is very close to the global average of 76.1%.
According to the results of the study, we can conclude that the most active were the residents of the Asia-Pacific region. Despite the fact that the region takes only the third place in terms of the number of online buyers, Asia-Pacific Region shows the best indicators both in terms of online sales and activity in each of the analyzed market segments. Traditionally, North America also performed well.