June 15, 2015 at 13:12Alibaba will launch its Netflix-like streaming service
Alibaba will launch a streaming video service similar to Netflix and HBO within two months , Reuters reports . The company wants to repeat the success of American services in China.
Security at the entrance to Alibaba's headquarters in Guangzhou, China. The
service will be called Tmall Box Office - “TBO”. Content will be bought in China and other countries and produced in the company itself.
In the domestic market, Alibaba will compete with a number of companies: Tencent Holdings Ltd, iQiyi from Baidu, Sohu.com, LeTV - Leshi Internet Information & Technology Corp Beijing. Youku Tudou Inc, one of the largest video streaming platforms in China, Alibaba owns 16.5%, will become another competitor.
About 10% of the content will be free. The rest are available by subscription.
Security at the entrance to Alibaba's headquarters in Guangzhou, China. The
service will be called Tmall Box Office - “TBO”. Content will be bought in China and other countries and produced in the company itself.
In the domestic market, Alibaba will compete with a number of companies: Tencent Holdings Ltd, iQiyi from Baidu, Sohu.com, LeTV - Leshi Internet Information & Technology Corp Beijing. Youku Tudou Inc, one of the largest video streaming platforms in China, Alibaba owns 16.5%, will become another competitor.
About 10% of the content will be free. The rest are available by subscription.
Our mission, the mission of Alibaba, is to redefine home entertainment. Our goal is to become as HBO in the United States, as Netflix in the United States. Patrick Liu, Head of Digital Entertainment, Alibaba