What sites in the next 3 years will be loved by search engines and advertisers
From year to year, the market for creating Internet projects is full of heated discussions about the prospects of a particular area of work. Thousands of webmasters start discussions on the topics: “Which site to create?”, “Which way to monetize?” And “Where is the money, Zin?”.
The main goal is to create a profitable project. The main risk is search engine filters (since 90% of commercial projects feed on search traffic). Therefore, in order to be successful, on the one hand, you need to become attractive to advertisers, and on the other hand, to protect yourself as much as possible from possible sanctions by the PS (Yandex / Google). The task is not easy in a dynamic and developing market, but quite real.
Having many years of experience in creating and monetizing Internet projects according to various schemes (from monetizing google adsense to working with direct advertisers), in this article I would like to express my opinion on the issue of creating and monetizing websites, looking at the perspective of 3 years.
To begin, consider the main options for monetizing sites, their pros and cons. Then we will determine the main criteria for creating a successful Internet project in the future 3-5 years.
The most massive trend in online business over the past 5 years. “Article”, “content farms”, “MFA” - all these abbreviations have appeared in the circles of webmasters who create websites for earnings in contextual advertising networks over the past 5 years.
The standard creation scheme: collecting search queries - writing articles - posting content on a site - collecting search traffic - making a profit in contextual advertising networks.
The peak profitability of articleholders is in 2011-2013. It was during this period that a huge number of such sites were created, many training courses appeared, etc.
Since 2014, working in this direction has become inefficient. The reasons are simple: high competition among webmasters, the introduction of new PS filters, the cancellation by Yandex of the CPC (partner service centers).
By inertia, many continue to work in this direction, creating sites for YAN and adsense. But in comparison with other options for monetizing sites, for 2015 contextual advertising is more of an additional option for monetizing sites than the main one.
Many webmasters chose to make money on contextual advertising, working with CPA. But as practice shows, the creation of projects for monetization with CPA affiliates is far from always justified. The main problem is the so-called “shave affiliate programs”. It is very difficult to track the actual number of orders or applications through your website and affiliate programs take advantage of this.
Big partners are a priority. With small things no one is considered. It makes sense to work in this direction if you have proven offers and initial capital to attract targeted traffic.
This direction is actively gaining momentum over the past 1.5-2 years. The main problem for many webmasters is the need to directly interact with representatives of a living business.
“High conversion” and “clear target audience” (target audience) come to the fore here. The volume of attracted traffic does not correlate with the profitability of the project. The most important thing is to attract a “potential buyer" and generate a request.
Accordingly, sites for collecting leads are fundamentally different projects in terms of structure, type, quality of content, etc.
The lead generation market is in the process of formation. Landings are tested, various A / B tests are carried out, etc.
Some of the most successful lead webmasters prefer to go direct sales using proven technologies to attract live customers.
Those who are more lazy and do not want to contact offline work for a percentage of the order, rent sites.
The direction is interesting for many. But the main problem today is the low level of education of webmasters in working with direct advertisers, the lack of real practice.
For most, working with direct advertisers is associated exclusively with the sale of banners. People do not see beyond their outstretched arms.
In fact, there are many methods and schemes for interacting with direct advertisers and a live business. Here is some of them:
The amount of traffic in working with direct advertisers is not the main criterion for success! What matters is its quality, the credibility of the resource, an interesting and advantageous offer for the advertiser.
The most profitable of all areas of work, but involves an offline connection. Suitable for people who are willing to work offline or have a reliable partner. A great advantage will be the experience of monetizing your projects with the help of “selling leads” and “direct advertisers”.
We examined the main ways of monetizing Internet projects, and now it's time to determine the main criteria for creating a successful website in the future 3 years.
The main goal is to create a profitable project. The main risk is search engine filters (since 90% of commercial projects feed on search traffic). Therefore, in order to be successful, on the one hand, you need to become attractive to advertisers, and on the other hand, to protect yourself as much as possible from possible sanctions by the PS (Yandex / Google). The task is not easy in a dynamic and developing market, but quite real.
Having many years of experience in creating and monetizing Internet projects according to various schemes (from monetizing google adsense to working with direct advertisers), in this article I would like to express my opinion on the issue of creating and monetizing websites, looking at the perspective of 3 years.
To begin, consider the main options for monetizing sites, their pros and cons. Then we will determine the main criteria for creating a successful Internet project in the future 3-5 years.
Sites for contextual advertising (YAN and Google Adsense)
The most massive trend in online business over the past 5 years. “Article”, “content farms”, “MFA” - all these abbreviations have appeared in the circles of webmasters who create websites for earnings in contextual advertising networks over the past 5 years.
The standard creation scheme: collecting search queries - writing articles - posting content on a site - collecting search traffic - making a profit in contextual advertising networks.
The peak profitability of articleholders is in 2011-2013. It was during this period that a huge number of such sites were created, many training courses appeared, etc.
Since 2014, working in this direction has become inefficient. The reasons are simple: high competition among webmasters, the introduction of new PS filters, the cancellation by Yandex of the CPC (partner service centers).
By inertia, many continue to work in this direction, creating sites for YAN and adsense. But in comparison with other options for monetizing sites, for 2015 contextual advertising is more of an additional option for monetizing sites than the main one.
Sites for CPA (affiliate programs)
Many webmasters chose to make money on contextual advertising, working with CPA. But as practice shows, the creation of projects for monetization with CPA affiliates is far from always justified. The main problem is the so-called “shave affiliate programs”. It is very difficult to track the actual number of orders or applications through your website and affiliate programs take advantage of this.
Big partners are a priority. With small things no one is considered. It makes sense to work in this direction if you have proven offers and initial capital to attract targeted traffic.
Sites for collecting leads (applications / calls)
This direction is actively gaining momentum over the past 1.5-2 years. The main problem for many webmasters is the need to directly interact with representatives of a living business.
“High conversion” and “clear target audience” (target audience) come to the fore here. The volume of attracted traffic does not correlate with the profitability of the project. The most important thing is to attract a “potential buyer" and generate a request.
Accordingly, sites for collecting leads are fundamentally different projects in terms of structure, type, quality of content, etc.
The lead generation market is in the process of formation. Landings are tested, various A / B tests are carried out, etc.
Some of the most successful lead webmasters prefer to go direct sales using proven technologies to attract live customers.
Those who are more lazy and do not want to contact offline work for a percentage of the order, rent sites.
Direct Advertiser Sites
The direction is interesting for many. But the main problem today is the low level of education of webmasters in working with direct advertisers, the lack of real practice.
For most, working with direct advertisers is associated exclusively with the sale of banners. People do not see beyond their outstretched arms.
In fact, there are many methods and schemes for interacting with direct advertisers and a live business. Here is some of them:
- Sale of graphic banners;
- Special catalogs;
- Separate landing pages for the advertiser as part of a thematic site;
- Mini-sites in the framework of the information portal;
- Business information support;
- And etc.
The amount of traffic in working with direct advertisers is not the main criterion for success! What matters is its quality, the credibility of the resource, an interesting and advantageous offer for the advertiser.
Direct Sites
The most profitable of all areas of work, but involves an offline connection. Suitable for people who are willing to work offline or have a reliable partner. A great advantage will be the experience of monetizing your projects with the help of “selling leads” and “direct advertisers”.
We examined the main ways of monetizing Internet projects, and now it's time to determine the main criteria for creating a successful website in the future 3 years.
- Sites sharpened for a clear target audience (target audience). General thematic projects created to collect “motley” traffic are becoming unprofitable and unsafe to create.
- High-quality content that meets the needs of Central Asia and is able to convert a site visitor into a buyer. Quality is determined not by the volume of content and not by the notorious “uniqueness for PS”, but by the ability to solve the visitor’s task quickly and effectively.
- The correct structure of the site, consisting of thematic clusters, interconnected and complementing each other. Those. a chain should be created along which the user will go. It is also necessary to satisfy additional interests of the user within the framework of the topic.
- Part of the traffic should not be from the search. This directly affects security and filters. Strive to get type-in traffic, promote brand requests, interact with social networks, etc.
- You must strive to create a niche leader, an expert site in your field.
Some trends for the near future in site building:
- Adaptive design;
- Website optimization for mobile traffic;
- Brand promotion;
- Creating a permanent core audience;
- Work in narrow niches.