By the end of 2014, games and social services are the main points of revenue growth for Mail.ru Group

    Mail.ru Group continues to increase revenue in the segment of games and user payments for social services, but profit from display advertising is declining.

    Over the past year, Mail.ru's total revenue increased by 14.8% (up to 35 778 million rubles), EBITDA - by 13.5% (up to 18 297 million rubles), total net profit - by 11.4% (up to 12 518 million rubles). The social network VKontakte in 2014 increased revenue by 12.9% (to 4,319 million rubles), EBITDA - by 54.9%.

    In the fourth quarter of last year, VKontakte's revenue increased by 22.6% (to 1,348 million rubles). Revenue from online advertising increased by 8.4% compared to the previous year (up to 12.4 billion rubles). Multiplayer games brought 8.4 billion rubles, which is 26.4% more than last year. Revenue from user payments for social services (IVAS) increased by 16.2% (to 11.8 billion rubles). Other income increased by 8.3% and amounted to 3 billion rubles.

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    Mail.ru Group CEO Dmitry Grishin noted that revenues from MMO games and user payments for social services generally remained as planned. The current “economic and geopolitical situation” still affects the profit from display advertising, as well as the income of HeadHunter. From the second to the fourth quarter of 2014, display advertising revenue fell, but other revenues, including HeadHunter revenues, increased by 5.4% in the second half of the year.

    According to a press release from Mail.ru Group, the option program, which was launched after the company entered the stock exchange, has been completed. The board of directors approved a new long-term “stock limited” (RSU) restricted stock unit incentive program. The number of such shares will not exceed 5% of all issued shares. The transition period is 4 years. The program itself will last until the end of 2022.

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