
A real pro has all the clients sages.
Often you can meet with ridicule - take a look there, they ask you to do it like Yandex.ru for 500 bucks. However, an experienced freelancer will even pay attention to these proposals, because it may well turn out that the client who asks for such a thing is actually quite sane and his offer is quite reasonable, the amount of work and payment are completely the same.
Now I came across an interesting article , which very well explains how this can happen. In the article, an English-speaking colleague shares his experience on the topic of what to do if the client speaks about one thing, but actually wants a completely different one.
The author begins with a story about a client who asked him to make the site "like Amazon", although his site was a standard business card with a couple of pages, the main idea of which was to provide contact information and brief information about this person. Instead of writing in their habro-analogue about which clients are all “not smart”, the freelancer tried to figure out what his customer really wanted. As a result, he came to the conclusion that “like Amazon’s” means: professional, easy to navigate, stylish. Having understood the true motives of the client, it was not difficult to explain to the client that in order for his site to contain these three elements he does not need a copy of Amazon, his site should be "so and so."
I invite you to read the original, for starters, I will translate some points that the author separately emphasized:
Key thought: “If a client asks to do“ like X and Y ”- this is a direct signal that in fact he does not need either one or the other, he needs some quality that determines these X and Y”.
There are many thoughts on this subject, but since this is my first post here, it may well be that no one except me is interested in it, so I’ll probably finish the torment and return to my righteous work to please the bourgeoisie .
Now I came across an interesting article , which very well explains how this can happen. In the article, an English-speaking colleague shares his experience on the topic of what to do if the client speaks about one thing, but actually wants a completely different one.
The author begins with a story about a client who asked him to make the site "like Amazon", although his site was a standard business card with a couple of pages, the main idea of which was to provide contact information and brief information about this person. Instead of writing in their habro-analogue about which clients are all “not smart”, the freelancer tried to figure out what his customer really wanted. As a result, he came to the conclusion that “like Amazon’s” means: professional, easy to navigate, stylish. Having understood the true motives of the client, it was not difficult to explain to the client that in order for his site to contain these three elements he does not need a copy of Amazon, his site should be "so and so."
I invite you to read the original, for starters, I will translate some points that the author separately emphasized:
- Consider the client’s needs more deeply, looking for the true desires of the client, and not what he thinks he wants.
- Provide a prototype so that the client can feel how the final product will look.
- Use all your past experience, all your skills to provide the client with what he needs, even if it does not look the way he expects.
Key thought: “If a client asks to do“ like X and Y ”- this is a direct signal that in fact he does not need either one or the other, he needs some quality that determines these X and Y”.
There are many thoughts on this subject, but since this is my first post here, it may well be that no one except me is interested in it, so I’ll probably finish the torment and return to my righteous work to please the bourgeoisie .